Blog
Insights from the field
What we learn inside client engagements, written up for founders who want the practical version. New articles roughly twice a month.
Featured · AI Strategy
Why Your AI Strategy Should Come Before Your AI Tools
Most companies buy AI tools first and discover problems second. Reversing that order is the single highest-leverage decision a founder can make this year.
Elena Voss · 28 May 2026 · 6 min read
Automation
The Five Processes Almost Every Business Should Automate First
Across dozens of assessments, the same five processes keep surfacing as the best first automations: high volume, low judgment, instantly measurable.
12 May 2026 · 7 min read
Founder Guides
A Founder's Guide to Evaluating AI Vendors (Without a Technical Background)
You don't need to understand transformers to buy AI well. You need six questions and the discipline to walk away when they aren't answered.
22 Apr 2026 · 8 min read
Case Studies
Case Study: What an AI Assessment Found Inside a 60-Person Logistics Firm
Eleven opportunities, three quick wins, and 290 hours a month hiding in plain sight — a walkthrough of a real assessment, anonymized.
3 Apr 2026 · 9 min read
Productivity
Stop Measuring AI by Hours Saved Alone
Hours saved is the easiest AI metric and the most misleading one. The businesses getting real returns track three other numbers too.
18 Mar 2026 · 5 min read
AI Tools
ChatGPT, Claude, Copilot, or Gemini: Choosing Your Company's First AI Assistant
For most businesses the four major assistants are 80% interchangeable. The decision hinges on the 20% — and on where your documents already live.
26 Feb 2026 · 7 min read